Style Guide – Agents: Destination Magic

Corporate Branding

Visual Guidelines

Follow Brand Guidelines

It is important that all our agents maintain a consistent DESTINATION MAGIC image. Not only is it important to our overall brand integrity, it is required of all team members by Disney as part of our Earmark agreement.

You will have access to our logos and other graphics that you can use in your own marketing and social media campaigns. You are also required to get a Canva account (free version is fine) so you can access many of the branded graphics that have been created for your use. They include logos for your email signature, a Facebook cover page header, a social media profile photo frame, and a digital stamp for use within Adobe Acrobat for marking quotes and other PDFs.

When creating your own graphics or promotional material, be sure to strictly adhere to the guidelines in our Brand Style Guide. To ensure compliance with our graphic standards, any new creative, including but not limited to graphics, digital advertising, or marketing materials, MUSt be submitted to the agency for approval. If you have any questions, contact Donna Malik.

Digital Assets

Logos, business stationery, social media graphics, and other marketing materials are available for you. Many can be customized with your name and contact info. For more information, contact Donna Malik.

Click HERE to access files you can download from this site.

Click HERE to download an abrievated Brand Style Guide

Click HERE to download the full Brand Style Guide

Brand Logo

For as long as you are an agent and have clients booked with DESTINATION MAGIC, the DESTINATION MAGIC logo must appear on all your marketing and promotion materials including your social media channels.

The stacked logo is the preferred choice. The horizontal logo is for use when the preferred logo will not fit. Whenever using the logo, make sure it is on a clear background. A plain white is best. For a dark colored background, use the white versions of the logo.

PREFERRED

Stacked

Color on white background

White on dark background

ALTERNATE

Single line

Color on white background

White on dark background

Circular

To download logos for your use, go to the Download Center section of this site.

Brand Colors and Fonts

When using colors in your marketing materials, adhere to the following colors only.

The primary colors are Navy, Periwinkle, and Gold Dust. Those should be the dominant colors used in any of your marketing.
Accent colors are to be used sparingly and with thought. Do not use too many accent colors at one time.
For your social media, you have flexibility in choose colors, however the Navy, Periwinkle, and Gold Dust colors must be used prominently. You may choose one of the secondary colors to personalize your content.

Social Media Examples

For your social media, you have flexibility in choose colors, however the Navy, Periwinkle, and Gold Dust colors must be used prominently. You may choose one of the secondary colors to personalize your content.

Brand Imagery

In addition to the logo, there are 2 primary graphic elements used in our branding.

Both images are used strongly across all our branding and marketing efforts. In addition to agency use, the 3-Circle Mickey graphic may be used in Agent materials. However, any marketing materials using it MUST get agency approval.

3-Circle Mickey

The 3-circle Mickey graphic MUST be used in conjunction with the Destination Magic logo. It does not need to appear next to the logo but MUST be on the same page.

Magical Gradient Background

The agent Name Tag can be used in many places including your email, social media, etc.

Agent Name Tag

The agent Name Tag can be used in many places including your email, social media, etc.